Why should you care about XAM?
David Martin, Co-Chair, XAM Initiative, Hewlett Packard

Digital media - photos, graphics, music and video - it's hard to imagine life, or work, without them. But what about the IT infrastructure it takes to deliver digital media to businesses and consumers? Servers, storage devices and networks can easily choke on the glut of bits and bytes generated by big digital media files - especially when a lot of people try to get their hands on those files all at once.

Consider the positive impact on cost and maintainability of a standard API that allows applications to speak with one voice to multiple storage repositories.

This TechEdge talk will discuss how application developers, storage vendors and IT consumers can benefit from the Power of XAM!

At the end of this talk you will see how:

• XAM enabled applications provide customers with the ability to retrieve information fast, with guaranteed authenticity, whenever they need it, wherever it resides.
  
• XAM protects your customers from technology obsolescence and eliminates vendor lock-in
  
• XAM provides information-centric management and migration policies that are independent of the application that created it or storage device that stored it
  
• XAM reduces the time and expense related to managing reference data

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