A Realistic 'Green Framework' for SME Users - Theory AND Implementation

Mark Peters, Analyst, Enterprise Strategy Group

Presented jointly by an end-user and an industry analyst this session examines where and how the rubber (of IT possibilities) meets the road (of 'green' expectations). With IT power and cooling demands, costs, and usage all trending upwards, and with an increasing global effort to minimize our environmental impact, what is really possible in SME data centers? Combining theory and implementation, this session separates myths from realities and provides practical steps that are possible, worthwhile and effective. 

As a result of participating in this session, attendees will be able to: 

• Develop a real world, tried-and-tested "Green Framework" that aims to pragmatically blend IT strategy with business strategy to create a cohensive enterprise strategy, with specific supporting tactics
  
• Use market-wide research, generic opportunities and a specific user case study to develop parameters and models that allow you to demonstrate the fiscal and environmental impacts/savings if "Green IT"
  
• Evaluate REAL ways that Green IT can save money and reduce environmental impact, plus reduce risk, promote business continuance, and can also provide new customer engagement, marketing and sales opportunities